The first speaker was Mike Koenigs. Now this is a guy who works with Anthony Robbins on video marketing. That says a lot about his prowess in this area. He talks about The Traffic Geyser, its a video submission software that was developed to submit videos FAST + CHEAP to several Social Book-mark and Video sites with the push of the button.
The HARD FACTS About Video
15 billion videos being watched in the USA alone Every Month!!
Google finds videos in as little as 10 mins upon upload....
Your HUNGRY AUDIENCE is Google…
Video allows you to broadcast to the planet in mins and access to a lot of people!
- 1.5 billion internet users in the world + 2.6 billion mobile phone users (80% of the populated planet)
- 52% of the web's traffic comes in the form of videos.
- 200 million web visitors view online video every month in the USA alone….
How to Promote Videos?
Google AdWords: Find a Good Adwords Keyword tool and check how often someone search for a word online to determine the competition as well as the demand.
How Long is too Long?
Keep your videos anywhere from 30 sec (normally BEST used for introduction video) TILL 2 mins 50 sec (normally when the market is warm up to you and want to listen to you more)
If it's a TV Ad, best to keep it at under 7 mins. More than that then YOU LOST !!
The Financial Freedom Formula
1. Know How (understand how things work)
- Know, select and understand how your distribution channels work.
- Google does not care how long the video is, as long as it is a video!
- Video always shows up first before any normal search listing.
- Get inside the customers head: name the videos on what your customers are looking for. (eg. Lose weight, make money, relationship and career)
Know the various distribution channels that are available:
- Newspapers / magazines / Books
- Radio / Music
- Stock Market
- Advertising
- Retail
- Travel
- iTunes is the #1 music retailer in the world
- TV and Movies
- Social Bookmarking 1.5 billion internet users worldwide
- Mobile phones: 2.6 billion mobile phone users worldwide
There is no need for a middleman now!!
3. Access People (Quick and cheap)
Its all in the LIST, if you have a large list, you will have a universe of prospect waiting to buy your product. Joint Venture marketing with others to broaden your reach.
4. Influence and Authority
Build up your influence and authority by building trust over the internet and with your joint venture partners and Google.
5. USE Leverage
Submit your media to the following for leverage:
- Various Social Bookmark Sites
- Various Video Sites
- Various Social Networking
- Various Blogs and Forums
- Podcast and Various Podcast Directories
6. Sell something (sell other people's stuff with leverage)
This is your Marketing Funnel, start with the first item on the list and then attract them down (SUCK them down the funnel):
- Free Stuff - audio, video, CD, DVD, ebooks, consultation, quiz
- Free Trial - may cost in the range of $1 USD - $10 USD
- Mini Product - may cost in the range of $5 USD - $100 USD
- Course - may cost in the range of $100 USD - $500 USD
- Continuity - may cost in the range of $50 USD - $1000 USD
- Box of Stuff - may cost in the range of $500 USD - $2000 USD
- Business in a Box - may cost in the range of $2000 USD - $10000 USD
- Coaching Programmes
- Training
- Trainer Certification
- One on One Coaching - eventually you do not need to sell your time anymore
- Speaking
7. Show Proof (Build Trust)
There are several methods / ways to build trust:
- Use video testimonials
- Brochures
- E-books
- Podcast the following (iTunes): Teleseminars, webinars, interviews, training
- Content value chain: SPAMvertising, Advertising, Marketing, Education
- Shoot a solution with video, provide proof that it works and then include a possible offer and a call to action (normally the web address).
The Money Magnet (10 x 10 x 4 Formula)
You have to evolve from being just a mere salesman, to being someone with authority and then to a trusted advisor and lastly become a friend.
- The First 10 - What you want to tell your prospect
Ask yourself why you are better than your competition. This is the top 10 question that you want to tell your customers about (the most important #1 question). What are the 10 points that you want to educate your customer about the product? Produce the first 10 videos of it and upload them onto the website. - The Second 10 - What your prospect should ask
Produce the next 10 videos and upload them onto the website:
- What people need to know about your product?
- Establish credibility and trust.
- Differentiate your product.
- Create a desire for your product.
- Decrease or eliminate the need to sell (just educate them!) - The Last 4
1. "To get more, go here" - eg. To get more 20 videos
2. Sign up to get all 20 videos.
3. "Thank you for signing up" video
4. "Buy my stuff" video
Through videos, you will gain credibility and will become the expert and authority or the subject matter expert.
